At Raven Attire, we respect your privacy and are committed to protecting your personal information. We understand the importance of maintaining the confidentiality and security of the information you share with us while browsing our website, creating an account, placing an order or interacting with our services.

This Privacy Policy explains how Raven Attire collects, uses, stores, processes and protects your personal information when you visit or make a purchase through our website.

By accessing or using our website, you acknowledge that you have read this Privacy Policy. Where consent is required for the collection or processing of personal information, we will seek such consent through the appropriate mechanism.

1. Information We Collect

A. Personal Information

When you create an account, place an order or contact us, we may collect:

• Full name
• Mobile number
• Email address
• Billing address
• Shipping or delivery address
• Account login information and authentication-related details

B. Order and Transaction Information

When you purchase products from our website, we may collect and maintain:

• Order number and purchase history
• Products purchased, including size, colour and quantity
• Order confirmation and delivery details
• Payment status and transaction reference numbers
• Return, replacement, cancellation and refund details
• Customer service communications relating to your orders

C. Payment Information

We accept payments through payment gateways, including Razorpay and other available payment service providers, as well as Cash on Delivery (COD). Payment-related information may include the payment method selected, transaction reference or payment identification number, payment confirmation and transaction status, and refund-related information.

Online payments are processed through the respective payment gateway providers. Raven Attire does not intend to collect or independently store complete debit/credit card numbers, CVV numbers, UPI PINs, banking passwords or other confidential payment credentials. Such sensitive payment information is handled through the relevant payment service provider in accordance with its applicable security and privacy practices.

D. Technical and Usage Information

When you visit our website, certain technical information may be collected automatically, depending on your browser, website configuration and enabled tools. This may include IP address, browser type and version, device type and operating system, website access information, pages visited and browsing activity, cookies and similar technologies, and website performance and diagnostic information.

2. How We Use Your Information

The information collected by Raven Attire may be used for the following purposes:

A. Order Processing and Fulfilment

• Processing and confirming orders.
• Arranging product packaging, dispatch and delivery.
• Providing order tracking and delivery updates.
• Managing cancellations, returns, replacements and refunds.

B. Customer Account Management

• Creating and maintaining customer accounts.
• Enabling access to order history and account information.
• Verifying customer identity where necessary.
• Providing account-related assistance.

C. Customer Support

• Responding to queries, complaints and feedback.
• Communicating regarding orders, payments and deliveries.
• Resolving return, replacement and refund requests.

D. Communication and Notifications

• Sending order confirmations and transactional notifications.
• Providing shipping and delivery updates.
• Communicating important service-related information.
• Sending promotional communications where appropriate consent or another lawful basis is available.

E. Website Improvement

• Understanding customer preferences and website usage.
• Improving website functionality and shopping experience.
• Identifying technical issues and preventing fraudulent activity.
• Analysing product and website performance, where applicable.

3. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to improve functionality and enhance the browsing experience. Cookies are small text files stored on your device that help websites recognise browsers and remember certain information.

Depending on the website configuration, cookies may be used for maintaining login sessions and customer accounts, remembering shopping cart contents, supporting checkout and payment functionality, understanding website traffic and performance, and measuring advertising and marketing effectiveness.

Third-Party Analytics and Advertising Tools

Our website may use or integrate third-party services such as:

Google Analytics: May be used to understand website traffic, visitor behaviour and website performance.

Meta Pixel: May be used to measure advertising effectiveness, understand interactions with our website and support relevant advertising on Meta platforms.

The availability and use of these tools depend on the website's actual configuration. Where required, non-essential cookies and tracking technologies will be activated only after obtaining the appropriate consent through the website's cookie or privacy preference mechanism.

You may also manage or disable cookies through your browser settings. Disabling certain cookies may affect website functionality, including account access, shopping cart features or checkout.

4. Sharing of Personal Information

Raven Attire respects the confidentiality of customer information. We do not sell customers' personal information to third parties. However, we may share relevant information with trusted service providers where necessary to operate our business and fulfil customer requests.

A. Payment Gateway Providers

We share necessary transaction information with Razorpay and other payment service providers to facilitate payment processing, payment verification and refunds.

B. Logistics and Delivery Partners

We may share customers' names, contact numbers and delivery addresses with courier companies and logistics partners to facilitate order delivery, reverse pickup and replacement shipments.

C. Technology and Website Service Providers

We may engage website hosting providers, WooCommerce-related service providers, technical support providers and other technology partners to maintain and operate our website.

D. Analytics and Advertising Service Providers

Where enabled, relevant information may be shared with services such as Google Analytics and Meta Pixel to understand website performance and advertising effectiveness, subject to applicable consent requirements.

E. Legal and Regulatory Authorities

We may disclose information where required by applicable laws, regulations, court orders, government authorities or lawful requests.

We expect relevant service providers to handle personal information in accordance with applicable contractual, confidentiality and data protection requirements.

5. Data Security

We take reasonable technical and organisational measures to protect customers' personal information against unauthorised access, disclosure, alteration, misuse, loss or destruction.

• Appropriate website security measures.
• Restricted access to customer information.
• Secure payment processing through authorised payment service providers.
• Appropriate access controls for authorised personnel.
• Monitoring and addressing security-related issues.

Although we take reasonable precautions to protect personal information, no method of electronic transmission or storage can be guaranteed to be completely secure.

In the event of a personal data breach, we will take appropriate steps to investigate, contain and address the incident and provide notifications as required under applicable law.

6. Data Retention and Deletion

Raven Attire retains personal information only for as long as reasonably necessary for the purposes for which it was collected, including processing and fulfilling customer orders, maintaining transaction and accounting records, handling returns, replacements and refunds, resolving customer complaints and disputes, and complying with applicable legal and regulatory obligations.

When personal information is no longer required for these purposes, we will take appropriate steps to erase or anonymise it, subject to applicable legal requirements and legitimate record-retention obligations.

Customers may request the deletion of their personal information, subject to applicable law and any information that we are legally required or otherwise permitted to retain.

7. Customer Rights and Control Over Personal Information

Subject to applicable laws, customers may have the following rights concerning their personal information:

A. Right to Access Information

Customers may request information regarding the personal data processed by Raven Attire and details of its use, as applicable.

B. Right to Correction and Updating

Customers may request correction or updating of inaccurate, incomplete or outdated personal information.

C. Right to Erasure

Customers may request deletion of their personal information, subject to applicable legal and regulatory requirements.

D. Right to Withdraw Consent

Where processing is based on consent, customers may withdraw their consent at any time through the available communication or consent-management mechanism. Withdrawal of consent will not affect the lawfulness of processing carried out before such withdrawal.

E. Right to Raise Grievances

Customers may contact our designated grievance or privacy contact for concerns regarding the collection, use or processing of their personal information.

To exercise these rights, customers may contact us using the details provided in the Contact and Grievance Redressal section of this policy. We will verify requests where reasonably necessary and respond within the applicable statutory timelines.

8. Marketing and Promotional Communications

Raven Attire may communicate with customers through WhatsApp, email, SMS and telephone calls. These communication channels may be used for order-related notifications, customer support and promotional communications.

Promotional messages, offers, product announcements and marketing communications will be sent subject to applicable consent, communication preferences and regulatory requirements.

Customers who no longer wish to receive promotional communications may opt out by using the unsubscribe option provided in promotional emails, wherever available; following the opt-out instructions in applicable messages; or contacting our customer support team.

Opting out of promotional communications will not prevent us from sending essential transactional or service-related notifications concerning existing orders, payments, deliveries, refunds or account security.

9. Third-Party Websites and Services

Our website may contain links to third-party websites, payment gateways or external services. These third-party platforms operate independently and may have their own privacy policies and data handling practices.

Raven Attire does not control the privacy practices of external websites and encourages customers to review the relevant privacy policies before sharing personal information with such platforms.

10. Children's Privacy

Our website is intended for general apparel shopping and is not specifically directed at children. We do not knowingly seek to collect personal information directly from children without the consent and safeguards required under applicable law.

Where processing of a child's personal data is involved, we will follow the applicable requirements, including obtaining verifiable parental or lawful guardian consent wherever required.

If we become aware that personal information has been collected in violation of applicable requirements, we will take appropriate steps to address the matter.

11. Grievance Redressal

Raven Attire is committed to addressing customer concerns relating to privacy, personal information and data protection.

Customers may contact our designated Grievance Officer using the details provided below. We will acknowledge consumer grievances within 48 hours and endeavour to resolve them within the applicable statutory period, including the period prescribed under the Consumer Protection (E-Commerce) Rules, 2020.

For privacy-related requests, complaints and consent-related concerns, customers may also use the communication details below.

• Name: [Insert Grievance Officer Name]
• Designation: Grievance Officer
• Email: support@ravenattire.com
• Contact Number: +91 9559665449
• Postal Address: Varanasi, Uttar Pradesh, India

12. Changes to This Privacy Policy

Raven Attire reserves the right to update, modify or amend this Privacy Policy from time to time to reflect changes in our business practices, website functionality, technology or applicable legal requirements.

Any revised policy will be published on our website along with the updated revision date. Customers are encouraged to review this page periodically to remain informed about how their personal information is handled.

Where required by applicable law, we will provide appropriate notice or seek fresh consent before implementing material changes to our data processing practices.

13. Contact Us

For any questions, concerns or requests relating to this Privacy Policy or the handling of your personal information, please contact us:

• Website: https://ravenattire.com/
• Email: support@ravenattire.com
• Contact Number: +91 9559665449
• Business Address: Varanasi, Uttar Pradesh, India

We value your trust and are committed to handling your personal information responsibly while providing you with a secure and enjoyable shopping experience.